Post by nadinenadine on Mar 9, 2024 13:05:23 GMT 7
The Relationship Marketing model has progressively replaced another approach, that of Transactional Marketing, revolutionizing the discipline tout court. But what are the differences ? Let's see them together: Transactional Marketing is based on a linear and unidirectional process that starts from target analysis and market segmentation, to then carry out brand positioning actions. It is part of an era that is in many ways outdated: that of the advent of mass media, in which strategies were more aggressive, short-term and structured for an often saturated market. Relationship Marketing is a two-way formula that involves a circular process and takes shape from a consumer study. It's part of an ever-evolving marketing culture, where adaptability and the ability to anticipate user needs are key.
The objective is to improve the satisfaction of the company and above all of the customer. The goal in Transactional Marketing is the acquisition of new customers; Relationship Marketing aims to develop relationships with existing customers to optimize them with a view to loyalty. Why is customer satisfaction so important? Because a happy and satisfied customer is inclined to purchase again and promote the Loan Phone Number List brand. A dissatisfied customer, on the other hand, when he doesn't just "run away", ends up speaking badly about the company, spreading a negative image. What are the benefits Relationship Marketing has several advantages, allowing you to achieve long-term results. Let's see them together: Customer loyalty, inclined to interact with the company several times over time. Investing in an existing customer is less expensive than acquiring a new one. There is therefore a saving of time and money. A loyal customer buys more than a new one and with greater regularity.
The Brand gains greater notoriety thanks to word of mouth from users. Positive effects on Brand Reputation , given a free promotion. A community of people is created in relation to the brand, something to benefit the company by adopting ad hoc strategies. As you can see, the aspects in favor of Relationship Marketing are 360° , in terms of both turnover and reputation, with an optimal cost-benefit ratio for the company. The main tools of relationship marketing We have already seen how CRM software and applications are essential for the purposes of Relationship Marketing. However, this is not the only useful tool for developing a model of this type. Let's see what the other most used solutions are: ● Customer service : chat, SMS, email and so on. Communication is one-to-one.
The objective is to improve the satisfaction of the company and above all of the customer. The goal in Transactional Marketing is the acquisition of new customers; Relationship Marketing aims to develop relationships with existing customers to optimize them with a view to loyalty. Why is customer satisfaction so important? Because a happy and satisfied customer is inclined to purchase again and promote the Loan Phone Number List brand. A dissatisfied customer, on the other hand, when he doesn't just "run away", ends up speaking badly about the company, spreading a negative image. What are the benefits Relationship Marketing has several advantages, allowing you to achieve long-term results. Let's see them together: Customer loyalty, inclined to interact with the company several times over time. Investing in an existing customer is less expensive than acquiring a new one. There is therefore a saving of time and money. A loyal customer buys more than a new one and with greater regularity.
The Brand gains greater notoriety thanks to word of mouth from users. Positive effects on Brand Reputation , given a free promotion. A community of people is created in relation to the brand, something to benefit the company by adopting ad hoc strategies. As you can see, the aspects in favor of Relationship Marketing are 360° , in terms of both turnover and reputation, with an optimal cost-benefit ratio for the company. The main tools of relationship marketing We have already seen how CRM software and applications are essential for the purposes of Relationship Marketing. However, this is not the only useful tool for developing a model of this type. Let's see what the other most used solutions are: ● Customer service : chat, SMS, email and so on. Communication is one-to-one.